App Store Optimization (ASO) for Google Play, Apple iOS store and more

App stores – Some Statistics & Facts

An app store or app marketplace is a type of digital distribution platform for mobile and desktop apps. The number of mobile app downloads expected to continue to grow. Over 178 billion apps were downloaded in 2017 and experts project close to 260 billion downloads in 2022.  App Store Optimization is the process to get Apps featured on top in the App Stores.

Considering Android and Apple’s iOS are the two leading operating system for mobiles, it is no surprise that the two largest global platforms for app distribution are the Apple App Store and Google Play, the official app store for the Android OS. Between the two apps stores, over 50 billion apps were downloaded in the first half of 2018 alone. 

Google PlayStore – App Store Optimization(ASO) benefits.

In terms of content volume, Google Play is the largest app store. The number of apps available on Google Play has been constantly increasing since the release of the platform in 2008, jumping from 16 thousand in the end of 2009 to one million apps available in mid-2013. In 2018, there were 2.6 million apps available on the store. 

Apple App Store – App Store Optimization(ASO) benefits.

Apple’s App Store is the second largest app store. As of the second quarter of 2018, the store had 2 million mobile apps available for download, up from 800 thousand in January 2013. Apple had one million native apps designed for the iPad on its App Store as of March 2016.  In June 2017, Apple announced that 180 billion apps had been downloaded from its App Store. 

So How does one bring visibility and thus user downloads for one’s Apps on these high apps density app platforms? An experienced Agency would be the best channel to have your Apps featured in the App Stores.

We bring you highly specialized Ninja services in ranking your App in the top positions in the various categories in these platform. Our skills sets also ensure that your App will be visible to your targets users in the countries for the popular search keywords used in these App Platforms.

Contact us for a FREE audit of your App Optimization status.