Archives April 2019

ASO. App Store Optimization, Google Play Store SEO,

App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

“ASO is the process of optimizing mobile apps to organically rank in top positions in an app store’s/marketplaces Search results or Category results.” The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more download of your app in the App marketplace or leads to higher traffic to your app’s page in the App store/marketplace.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can be guided to knowing more information like app description, app ratings, app user reviews etc. which will lead them to downloading your mobile app for use.

ASO relies on some similar SEO activities like Researching Keywords, using the keywords and other app info intelligently along with user related aspects like ratings, reviews, page links, app content optimization and

Why is ASO important?

According to Forrester, 63% of apps are discovered through app store searches. This makes Search, in the app store, the most used method for discovering and downloading new apps.

What are the mechanics of ASO?

Let’s start by breaking down the various components that can affect your ASO:

Main Factors:

1. App related

2. App Marketplace related

3. External to App & App Stores related

Their prime factors are as follows :

1. App Related Factors :

* Title – It is a crucial line of text which provides a quick snapshot to the Searcher about the App and it’s functionality to the Searcher. It must be expertly written with good research into thee likely key phrases important to the app domain.

 * Keywords – Most of the App Stores/Marketplaces follow the keywords variables to categorize and sort the Apps available with them. This categorization into categories like finance, art, business etc. and user centric ones like “newly launched, most popular ones, best free apps, most downloaded apps’ etc….is done wrt the keyphrases and keywords factors with some linking to  other App factors. A SEO expertise is required to research and apply the keywords for best ranking of the Apps.

 2.   App Marketplace related Factors :

* Total # of Downloads– Your number of App downloads are extremely important to ASO, but as said the more the App is seen, the more it is likely to be downloaded by users.

* Ratings and Reviews – Also important to ASO as these bring in the quality and user liking of the App wrt content, user interface, app experience, App speed etc. This is similar to CTR, Bounce Rate & Page Speed factor for usual SEO Search.

        3. External to App & App Stores :

* External links to App Pages

* Links to apps content pages

* Links to Apps Brand Page

* Social Media optimizations

* Digital PR to maintain App updates

* App technology

Benefits of ASO :

Most Mobile Marketing Researchers and Experts have brought forth the benefits of ASO.
Ian Sefferman, the CEO of MobileDevHQ, says :

“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.”

So ASO helps in promoting Apps, popularizing them, putting them on users mobiles and keeping them visible against new apps.

How Long Does ASO need to be done?

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, Developers often pick keywords and write descriptions at the last second during an app’s submission process thus leaving most apps hidden as no optimization is undertaken and the likelihood of discovery quite low.

An Experts inputs to the ASP process helps in researching the proper title, keywords and description to the App pages as well as promote it organically on App Stores/Marketplaces.

More and more Apps are published every day, and the constant stream of new ratings, reviews, and downloads for them can affect your search rankings if your Apps pages on the App Stores / Marketplaces are not optimized for rankings. 

Hence ASO is an ongoing process than a One-Off activity and it’s benefits to App Publishers are multifold in promoting the App organically to it’s users.


seo services, seo agency, seo company, seo services india

SEO Services and Benefits from a top SEO Agency

What is SEO (Search Engine Optimization) and It’s Benefits :

Search engine optimization (SEO) is a process that affects a website’s, app’s, video’s, online product’s, news article’s, blog’s, audio clip’s,  ebooks, image’s & a business’s visibility and ranking on Search Engine Result Pages viewed on the daily used devices viz. desktop, mobile, tablets etc. devices.

The objectives of SEO includes achieving an increased volume of qualitative traffic visits from online users and consumers to a single or set of web-pages or website contents or videos or images or app pages or audio clips or blog posts, ecommerce products, news portals articles, business’s local listings etc. by promoting their awareness in accordance with the search engine algorithms, and elevating its search engine ranking positions to top positions. SEO is not a sprint, but a marathon investment into your best converting, most profitable traffic & revenue.

 

Why is SEO Important?

Google Search Statistics in 2019

  1. 6.5 billion Google searches are made every day. (Internet Live Stats)

  2. 90% of searches made on desktops are done via Google. (Statista)

  3. 35% of product searches start on Google. (eMarketer)

  4. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

  5. 52% of global internet traffic comes from mobile devices.

  6.  

     60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)

  7.  

     Google captures 95% of the mobile search engine market. (Statista)

  8. Roughly a third of all mobile Google searches are related to location. (Blue Corona)

  9. Whereas mobile Google searchers click on an organic result 41% of the time, desktop Google searchers do so 62% of the time. (Moz)

  10. 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)

     

Google claims their users click (Organic) search results more often than Ads on a Search Engine Results Page.
A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page & so Searchers prefer clicking on Organic Results than Paid Ads.
Research has shown that online searchers may have a bias against ads, unless the ads are relevant to the searcher’s need or intent.


“Incidentally, according to a recent study by Chitika, 9 out of 10 searchers don’t go beyond Google’s first page of organic search results and so it is important for websites to be adaptive of SEO practices of Search Engines to achieve a place in the FIRST PAGE of Search Engine Results Pages (SERP) for their domain keywords.”

SEO affects a site’s visibility and accessibility to both search engine robots and online search users.
SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Various SEO techniques termed as “algorithms” help a search engine locate a “text” or a string of words on a page or in the audio visual content to match the query entered by the user. When a search engine finds the pertinent site or online content like video, the latter is included in the top results provided it is SEO optimized entity and is related in user context for that search query (termed as keyword) and domain (viz. finance). The higher a site gets placed on the SERP, the more chances it has of receiving clicks and visitors.

A similar scenario exists for video content on a website or on it’s Youtube channel, for apps on App Stores, for images on a website or social media, for eCommerce products on Marketplaces like Amazon, for your business listings on Local Searches etc.

Therefore, SEO plays a crucial role in internet marketing & eCommerce and – when implemented effectively – helps the website owner promote the information, products, or services featured on the website to it’s intended Target Audience.

A consistent PAGE ONE Ranking of a Website promotes it’s Brand visibility and trust worthiness in the Users mind space. This in turn helps consumers read, share, and ultimately purchase your product in the online and even Offline domains.”

 

Types of SEO :

Most SEO tactics fall into two very different categories: those that abide by Google’s, Bing’s, Amazon’s & Youtube’s etc.guidelines (white hat) and those that exploit them (black hat).

White hat techniques are those that adhere to best practices and guidelines of search engines. These strategies are implemented with the end user as the ultimate consideration and not the search engine algorithms. The methods focus on providing valuable and relevant content. These practices have shown to deliver longer-lasting results and business benefits for a webpage.

With White Hat SEO, it is common to see a site’s bounce rate decrease, the number pages per visit increase, and conversion rates increase – all of which impact a site’s bottom line value and further improve it’s search optimization.

Black hat techniques do not conform to the search engine’s standards. They are designed to improve the site ranking through the use of deceptive methods that seek to bypass algorithm rules. Such practices include the use of hidden or off-screen text, keyword stuffing, and page redirects. Black hat SEO tactics are strongly disapproved by Search Engines. When discovered, search engines will likely impose penalties against the page in question, including permanently banning the site. As of today, black-hat SEO is less effective than ever.

Google updates its search algorithm around 500 to 600 times a year in order to maintain a well-balanced search experience and avoid exploitation of ranking signals the very thing black hat SEO is trying to do and there is a high likelihood that it will get noticed during one of those updates, landing you an algorithmic penalty or a manual penalty from a member of Google’s web spam team.

The bottom line? If you’re not yet visible on Google, Youtube, Amazon, Bing, FaceBook, Instagram, Pinterest, Browsers default pages etc.  you’re missing out on valuable opportunities to attract, convert, close and delight new customers every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Products, Google MyBusinessAmazon, Bing, Google News, Apple News, Voice Assistants & App Stores. 

We are a 16 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.