Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.
With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.
The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next.
For Brand Owners & WebMasters, this new page update for the Mobile Searches is a tremendous opportunity to build up more credibility for their brands & web presence.
As we are already aware of the viewing window available to the first 3 – 5 listings for Mobile SERP pages & a very short attention span of the mobile user, this step brings out a good opportunity to Brand Owners & WebMasters.
Not only does this visual refresh of the SERP enable Google to attract better CTRs, it is also a good opportunity for Brands & Marketers to get visible to the Searcher positively & build up a higher OTS (an offline media term) in today’s highly crowded digital medium.
This new visual look will also ensure that the appropriate number of clicks go to the primary brand listing of the Brand rather than to the name sake lookalikes or brand name spin-offs abounding in the world wide web.
So Brands & Webmasters must doorbell their SEO agencies as soon as possible to enable reaping in of the clicks, traffic & credibility aspects from this update to their Brand portals & websites.