Archives August 2019

SEO, SEO Google, Website migreation seo, search engine optimization

The crucial importance a SEO Expert brings to a website migration

Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

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Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

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