Archives September 2019

eCommerce SEO in 2019-20

How important is e-commerce product search in 2019-20?

In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

What drives online eCommerce search vs. search engines?

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Google AdWords Digital Marketing

Search Marketing provides many users who have Attention, Interest, Engagement and Intent behavior with Brands, Businesses and Services.

“A digital Searcher is one of the most fertile consumer online with a primary goal to learn, discover, explore, research, view, read, engage, absorb, share, review, opinionate, buy, subscribe & recommend brands, products, services, businesses, corporates, news, pages and celebrities”

Google AdWords is the World’s largest and termed as the most Measureable Performance oriented Digital Advertising Platform for Businesses and Brands. Since the past 15 years, it is the preferred Performance Marketing program for worldwide businesses and advertisers from all sectors and domains of industry and services.

Google Ads as it is now known as recently, has ad targeting and ad serving algorithms which ensure that the best quality relevant ad is served to their Searcher audience in the best time. This ensures that even smaller advertisers can get good impact on it even with the presence of bigger deep pocket advertisers.

Ad innovations like Sitelinks, Click to Calls, Day parting targeting, Goal Target specific ads have all ensured that all advertisers present on it can utilize Google Ads for the maximum returns for their advertising dollars.Given our extensive experience in search engine marketing across different geographies, we can call ourselves “Search Marketing Ninjas”. Without going into too many details, let’s just say we know insights and tweaks to get your campaign results progress you towards your business goals.e’re so confident in our abilities from our experiences with our Ninja’s having past experiences of managing some of the biggest Adwords advertisers like ICICI Bank Retail Assets, ICICI Lombard General Insurance, Reliance Capital, Reliance General Insurance, ICICI Bank Credit Cards, Dr. Batra’s Positive Health Clinics, Apollo Hospitals, Education Brands etc. to now power our Search Engine Marketing (SEM) and Search Engine Optimization (SEO) efforts.