Why is it important to include Facebook Ads into your Digital Marketing Plan.
Businesses Advertising on Facebook (managed through the Facebook Ads Manager) have the ability to market their products and services to over 2.40 billion people every month. 74% of Facebook users log in daily. They spend an average of 38 minutes per day on it. Over 300 million people use Facebook Stories daily to broadcast their daily life experiences to their family & friends. However, The average organic reach for a Facebook post is 5.5% and the average engagement rate for organic posts is just 3.6%.
And so Facebook Ads, which can enhance the reach and engagements of their valuable posts and products in their markets is available to businesses in many formats based on the Pay per Click or Cost per Conversion model. It allows businesses to showcase and promote their products & services to their target group audience with specific targeting options for their ads in the best visible placements in Facebook. Businesses also get options to use text ads, image ads, video ads, stories ads, expanding ads, experential ads & even mobile-centric ad formats to enhance customer engagements through the Facebook Ads Manager tool.
Facebook Ads allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets. This integrated approach with Organic Posts optimization on Social Media platforms like Facebook has a telescopic effect on brand visibility and engagements.
Through Facebook’s Ads Manager platform, businesses have a one-stop shop for all their marketing and advertising needs. Additional resources like access to Instagram and product catalogs are part of the mix. To fully conquer Facebook advertising requires a great amount of perseverance and a deep understanding of how the platform works in all its dimensions.
Ad innovations like Conversion Ads, Video Ads, Responsive Ad formats for Mobile users, an interests & behavior focused specialised ad serving algorithm & a good effective Remarketing Ads along with a highly improved Ads Analytics section have all ensured that all advertisers present on it can utilize it for the maximum returns.
Given our extensive experience in Pay per click & Conversions digital marketing campaigns across different geographies, we can help your business grow with Facebook Ads. Without going into too many details, let’s just say we know insights and tweaks to get your campaign results progress you towards your business goals. We’re so confident in our abilities from our experiences with our past experiences of managing some of the bigwig advertisers like Uniqu Chat Platform for UK, Reliance Capital, Reliance General Insurance, Madhavi Desai Consulting and healthcare businesses to power our Facebook Ads campaign solutions to clients.
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