Ahrefs’ free SEO product to help small & medium (SME) website owners compete in Google

Today Ahrefs, an SEO toolset for digital marketers, releases a new free product – Ahrefs Webmaster Tools – to make SEO more accessible for website owners and help improve the discoverability of valuable content in Google.

Big players invest vast budgets in professional SEO tools and expertise to dominate organic search, making it difficult for small and medium businesses to compete in search results.

To level the playing field for content creators, Ahrefs releases a free product – Ahrefs Webmaster Tools.

The initiative aims to improve the discoverability of valuable content from nonprofits, educational institutions, small businesses, and others who can’t yet afford to hire SEO specialists or invest in professional SEO tools. Dmitry Gerasimenko, CEO and Founder of Ahrefs explains,

“Our goal is to facilitate the infrastructure of the free and independent web, where everyone has an equal opportunity at getting discovered online. The competitive advantage should lie in the utility and quality of the information you produce, not in the knowledge of optimizing it for search engines.”

How does Ahrefs webmaster tools work?

A completely free SEO tool, Ahrefs Webmaster Tool (AWT) allows website owners to get deep and actionable insights to improve their website’s performance in search.

AWT scans any verified website for 100+ technical issues that might hinder its search performance, highlights what they are, and explains how to fix them.

It also shows website owners their backlinks, most linked pages, keyword rankings, and estimated monthly organic search traffic.

To get started, all users need to do is sign up. Then, upon registering for a free account, users will need to add and verify ownership of their website(s) via Google Search Console.

Ahrefs new webmaster tool to help content creators fight in the Google SERPs

Once done, users get access to two tools: Site Audit and Site Explorer.

Site Audit lets users scan their website(s) for 100+ SEO issues that could be hurting their performance in organic search. It also shows a breakdown of the most critical issues, how to fix them, and the affected URLs.

Ahrefs site audit report

Site Explorer shows website owners important SEO data, including their backlinks, keyword rankings, most linked pages, and more.

This data will help make better SEO and marketing decisions.

“Great content always needs to be the starting point. However, any result beyond the first page won’t get found. Through our current SEO strategy, we’ve seen traffic increases up to 62%, and Ahrefs’ toolset has been a key part of that,” says Fergus Taylor, an SEO specialist at Typeform.

Ahrefs Webmaster Tools provides website owners with the data and insights they need to outrank big players with deep pockets for free.