Category SEO – Search Engine Optimization

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SEO Services and Benefits from a top SEO Agency

What is SEO (Search Engine Optimization) and It’s Benefits :

Search engine optimization (SEO) is a process that affects a website’s, app’s, video’s, online product’s, news article’s, blog’s, audio clip’s,  ebooks, image’s & a business’s visibility and ranking on Search Engine Result Pages viewed on the daily used devices viz. desktop, mobile, tablets etc. devices.

The objectives of SEO includes achieving an increased volume of qualitative traffic visits from online users and consumers to a single or set of web-pages or website contents or videos or images or app pages or audio clips or blog posts, ecommerce products, news portals articles, business’s local listings etc. by promoting their awareness in accordance with the search engine algorithms, and elevating its search engine ranking positions to top positions. SEO is not a sprint, but a marathon investment into your best converting, most profitable traffic & revenue.

 

Why is SEO Important?

Google claims their users click (Organic) search results more often than Ads on a Search Engine Results Page.
A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page and so Searchers prefer clicking on Organic Results than Paid Ads.
Research has shown that online searchers may have a bias against ads, unless the ads are relevant to the searcher’s need or intent.


“Incidentally, according to a recent study by Chitika, 9 out of 10 searchers don’t go beyond Google’s first page of organic search results and so it is important for websites to be adaptive of SEO practices of Search Engines to achieve a place in the FIRST PAGE of Search Engine Results Pages (SERP) for their domain keywords.”

SEO affects a site’s visibility and accessibility to both search engine robots and online search users.
SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Various SEO techniques termed as “algorithms” help a search engine locate a “text” or a string of words on a page or in the audio visual content to match the query entered by the user. When a search engine finds the pertinent site or online content like video, the latter is included in the top results provided it is SEO optimized entity and is related in user context for that search query (termed as keyword) and domain (viz. finance). The higher a site gets placed on the SERP, the more chances it has of receiving clicks and visitors.

A similar scenario exists for video content on a website or on it’s Youtube channel, for apps on App Stores, for images on a website or social media, for eCommerce products on Marketplaces like Amazon, for your business listings on Local Searches etc.

Therefore, SEO plays a crucial role in internet marketing & eCommerce and – when implemented effectively – helps the website owner promote the information, products, or services featured on the website to it’s intended Target Audience.

A consistent PAGE ONE Ranking of a Website promotes it’s Brand visibility and trust worthiness in the Users mind space. This in turn helps consumers read, share, and ultimately purchase your product in the online and even Offline domains.”

 

Types of SEO :

Most SEO tactics fall into two very different categories: those that abide by Google’s, Bing’s, Amazon’s & Youtube’s etc.guidelines (white hat) and those that exploit them (black hat).

White hat techniques are those that adhere to best practices and guidelines of search engines. These strategies are implemented with the end user as the ultimate consideration and not the search engine algorithms. The methods focus on providing valuable and relevant content. These practices have shown to deliver longer-lasting results and business benefits for a webpage.

With White Hat SEO, it is common to see a site’s bounce rate decrease, the number pages per visit increase, and conversion rates increase – all of which impact a site’s bottom line value and further improve it’s search optimization.

Black hat techniques do not conform to the search engine’s standards. They are designed to improve the site ranking through the use of deceptive methods that seek to bypass algorithm rules. Such practices include the use of hidden or off-screen text, keyword stuffing, and page redirects. Black hat SEO tactics are strongly disapproved by Search Engines. When discovered, search engines will likely impose penalties against the page in question, including permanently banning the site. As of today, black-hat SEO is less effective than ever.

Google updates its search algorithm around 500 to 600 times a year in order to maintain a well-balanced search experience and avoid exploitation of ranking signals the very thing black hat SEO is trying to do and there is a high likelihood that it will get noticed during one of those updates, landing you an algorithmic penalty or a manual penalty from a member of Google’s web spam team.

The bottom line? If you’re not yet visible on Google, Youtube, Amazon, Bing, FaceBook, Instagram, Pinterest, Browsers default pages etc.  you’re missing out on valuable opportunities to attract, convert, close and delight new customers every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is 

MindStar Netcorp Pvt. Ltd. (SEO) is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Amazon, Bing, Google News, Apple News, Voice Assistants & App Stores. 

We are a 15 years experienced Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

 

 

 


Youtube SEO, Video SEO, Top video marketing services

Video Optimization Services for YouTube, Vimeo, Google Search, Bing Search, Local Search

#1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)

#2 Facebook generates 8 billion video views on average per day (Source: Social Media Today)

#4 55% of people watch videos online every day (Source: Digital Information World)

#5 92% of mobile video consumers share videos with others (Source: RendrFx)

#6 90% of users say that product videos are helpful in the decision process (Source: Hubspot)

#7 Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

#8 Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)

#9 Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)

#10 After watching a video, 64% of users are more likely to buy a product online (Source: Hubspot)

#11 Companies using video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)

#12 59% of senior executives agree that if both text and video are available on the same topic on the same page, they prefer to watch video (Source: Digital Information World)

#13 Video in an email leads to 200-300% increase in click-through rates (Source: Hubspot)

#14 Top three most effective types of video content: Customer testimonials (51%); Tutorial videos (50%); Demonstration videos (49%) (Source: Curata)

#16 A whopping 80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)

And with these Stats, it is imperative for any brand to have it’s videos visible at the right viewer at the right time. As with Search Engine users, video users too are now searching for the relevant videos through keywords and queries.

We will deliver top quality Optimization Ninja-style services to slice your content videos to the top rankings on the video platforms. Fill in the below form for us to connect with you.

MindStar NetCorp Contact Form


App Store Optimization for Google Play, Apple iOS store and more

App stores – Statistics & Facts

An app store or app marketplace is a type of digital distribution platform for mobile and desktop apps. The number of mobile app downloads expected to continue to grow. Over 178 billion apps were downloaded in 2017 and experts project close to 260 billion downloads in 2022. 

Considering Android and Apple’s iOS are the two leading operating system for mobiles, it is no surprise that the two largest global platforms for app distribution are the Apple App Store and Google Play, the official app store for the Android OS. Between the two apps stores, over 50 billion apps were downloaded in the first half of 2018 alone. 

In terms of content volume, Google Play is the largest app store. The number of apps available on Google Play has been constantly increasing since the release of the platform in 2008, jumping from 16 thousand in the end of 2009 to one million apps available in mid-2013. In 2018, there were 2.6 million apps available on the store. 

Apple’s App Store is the second largest app store. As of the second quarter of 2018, the store had 2 million mobile apps available for download, up from 800 thousand in January 2013. Apple had one million native apps designed for the iPad on its App Store as of March 2016.  In June 2017, Apple announced that 180 billion apps had been downloaded from its App Store. 

So How does one bring visibility and thus user downloads for one’s Apps on these high density app platforms?

  • Google Play Store, iTunes App Store for Android, iOS Apps

    We bring you highly specialized Ninja services in ranking your App in the top positions in the various categories in these platform. Our skills sets also ensure that your App will be visible to your targets users in the countries for the popular search keywords used in these App Platforms.

    Contact us for a FREE audit of your App Optimization status.