Category eCommerce SEO – Amazon

eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

Putting an exact figure on the respective share of each three of these mechanisms is extremely difficult. Of course, the split varies tremendously between sites, as they will all put different levels on emphasis on different types of navigation.

Jumpshot has made some measurements for Amazon.com specifically and found out that 90% of product page views came from on-site searches.

Whether it’s on-site search, recommendation engine or category browsing, it all comes down to lists of products. Each site has a different method to come up with these lists, but whatever they are, it always comes down to rules in a search algorithm.

E-Commerce search algorithms

Search algorithms are mathematical formulas that create an ordered list of results for each search terms (or search tokens) that they receive. Each search algorithm is defined by the factors that it takes into account to pick and rank the results.  If we can understand which settings an algorithm is looking at, then we can figure out some tactics to improve the ranking of our products.

Algorithms come in all sorts of shapes and colors. An efficient way to look at them is to split them into three groups:

  • Text-based algorithms: they rely only on text resemblance between the search terms and product page texts.
  • Business-based algorithms: they add a layer of business intelligence to rank products based on the expected business outcome.
  • User-based algorithms: they rank results based on known user parameters and inferred preference.

Text-based algorithms

Creating and optimizing computer programs to recognize matching strings of text in large databases in a mathematical field of its own. We do not need to delve into such details though. What text-based algorithms do, as far as e-commerce is concerned, is surface product pages that include the inputted text. They feature different levels of advancement:

  • some will only find exact matches, while others support typos, plurals or the same words in any order,
  • some just look up the words in the product titles, while others index the descriptions, specs, categories, etc.

Business-based algorithms

These algorithms introduce some layers of intelligence in the way that they rank the results. They pick results to display to the customers based on some business factors.

As an e-tailer, your goal is to make sure that as many searches as possible result in a sale. The way to do that is to display relevant products, that sell better than others. It means that your algorithm will usually select all relevant results, then rank them. The algorithm is “fed” some additional variables to come up with a score. These may include:

  • Sales velocity
  • Average review score
  • Number of pictures on the product page
  • Average search result CTR (how often is this product clicked on when displayed)
  • Current stock status (show out-of-stock products last)

Advanced business-based search algorithms like Amazon’s factor in dozens of variables into search rankings.

User-based algorithms

These are the algorithms that are capable of tailoring search results based on what they know from the customer. A straightforward example might be:

  • a shopper searches for “shoes” on an apparel site,
  • the shopper only clicks on male shoes in the search results,
  • the shopper then searches for “trousers,”
  • the algorithm displays all male trousers at the top of the results.

In that case, the algorithm figured that the shopper was probably more interested in male clothes. It uses this knowledge to increase the relevance of results for this shopper. Other user-based mechanisms may include segmenting based on browsing behaviors, the device used, past purchases, etc.

And “Win Google to Win Online” is the underlying trend for Brands & eTailers online.

More than two thirds of e-commerce website traffic comes from Google. With 43% coming from Google Organic and 26% coming from Google AdWords.

And multiple Results Pages options for Google Products, Google (Youtube) Videos, Google Search, Google News, Google Images, Google Markup Results, Google Suggest, Google Local and Google Maps tabs on the Google Search Bar, Google Website & Chrome Browser etc. have made it easier for Users to research on Brands, Products, Offers and Product Reviews.

Google Organic Results, Amazon Search Results, Youtube Reviews Videos etc. have made an unmissable “Last-Click Attribution” to eCommerce Pages.  Many studies in the domain have shown that Google SEO Organic Results attribute maximum persuasion to the Email Campaigns, Display Campaigns, Paid Ad Campaigns, Brand Campaigns, Television, OOH, Print Ads etc. and so


seo services, seo agency, seo company, seo services india

SEO Services and Benefits from a top SEO Agency

What is SEO (Search Engine Optimization) and It’s Benefits :

Search engine optimization (SEO) is a process that affects a website’s, app’s, video’s, online product’s, news article’s, blog’s, audio clip’s,  ebooks, image’s & a business’s visibility and ranking on Search Engine Result Pages viewed on the daily used devices viz. desktop, mobile, tablets etc. devices.

The objectives of SEO includes achieving an increased volume of qualitative traffic visits from online users and consumers to a single or set of web-pages or website contents or videos or images or app pages or audio clips or blog posts, ecommerce products, news portals articles, business’s local listings etc. by promoting their awareness in accordance with the search engine algorithms, and elevating its search engine ranking positions to top positions. SEO is not a sprint, but a marathon investment into your best converting, most profitable traffic & revenue.

 

Why is SEO Important?

Google Search Statistics in 2019

  1. 6.5 billion Google searches are made every day. (Internet Live Stats)

  2. 90% of searches made on desktops are done via Google. (Statista)

  3. 35% of product searches start on Google. (eMarketer)

  4. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

  5. 52% of global internet traffic comes from mobile devices.
  6.  

     60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)

  7.  Google captures 95% of the mobile search engine market. (Statista)

  8. Roughly a third of all mobile Google searches are related to location. (Blue Corona)

  9. Whereas mobile Google searchers click on an organic result 41% of the time, desktop Google searchers do so 62% of the time. (Moz)

  10. 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)

Google claims their users click (Organic) search results more often than Ads on a Search Engine Results Page.
A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page & so Searchers prefer clicking on Organic Results than Paid Ads.
Research has shown that online searchers may have a bias against ads, unless the ads are relevant to the searcher’s need or intent.


“Incidentally, according to a recent study by Chitika, 9 out of 10 searchers don’t go beyond Google’s first page of organic search results and so it is important for websites to be adaptive of SEO practices of Search Engines to achieve a place in the FIRST PAGE of Search Engine Results Pages (SERP) for their domain keywords.”

SEO affects a site’s visibility and accessibility to both search engine robots and online search users.
SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Various SEO techniques termed as “algorithms” help a search engine locate a “text” or a string of words on a page or in the audio visual content to match the query entered by the user. When a search engine finds the pertinent site or online content like video, the latter is included in the top results provided it is SEO optimized entity and is related in user context for that search query (termed as keyword) and domain (viz. finance). The higher a site gets placed on the SERP, the more chances it has of receiving clicks and visitors.

A similar scenario exists for video content on a website or on it’s Youtube channel, for apps on App Stores, for images on a website or social media, for eCommerce products on Marketplaces like Amazon, for your business listings on Local Searches etc.

Therefore, SEO plays a crucial role in internet marketing & eCommerce and – when implemented effectively – helps the website owner promote the information, products, or services featured on the website to it’s intended Target Audience.

A consistent PAGE ONE Ranking of a Website promotes it’s Brand visibility and trust worthiness in the Users mind space. This in turn helps consumers read, share, and ultimately purchase your product in the online and even Offline domains.”

 

Types of SEO :

Most SEO tactics fall into two very different categories: those that abide by Google’s, Bing’s, Amazon’s & Youtube’s etc.guidelines (white hat) and those that exploit them (black hat).

White hat techniques are those that adhere to best practices and guidelines of search engines. These strategies are implemented with the end user as the ultimate consideration and not the search engine algorithms. The methods focus on providing valuable and relevant content. These practices have shown to deliver longer-lasting results and business benefits for a webpage.

With White Hat SEO, it is common to see a site’s bounce rate decrease, the number pages per visit increase, and conversion rates increase – all of which impact a site’s bottom line value and further improve it’s search optimization.

Black hat techniques do not conform to the search engine’s standards. They are designed to improve the site ranking through the use of deceptive methods that seek to bypass algorithm rules. Such practices include the use of hidden or off-screen text, keyword stuffing, and page redirects. Black hat SEO tactics are strongly disapproved by Search Engines. When discovered, search engines will likely impose penalties against the page in question, including permanently banning the site. As of today, black-hat SEO is less effective than ever.

Google updates its search algorithm around 500 to 600 times a year in order to maintain a well-balanced search experience and avoid exploitation of ranking signals the very thing black hat SEO is trying to do and there is a high likelihood that it will get noticed during one of those updates, landing you an algorithmic penalty or a manual penalty from a member of Google’s web spam team.

The bottom line? If you’re not yet visible on Google, Youtube, Amazon, Bing, FaceBook, Instagram, Pinterest, Browsers default pages etc.  you’re missing out on valuable opportunities to attract, convert, close and delight new customers every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Products, Google MyBusinessAmazon, Bing, Google News, Apple News, Voice Assistants & App Stores. 

We are a 16 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

 

 

 


MindStar NetCorp Search Engine Optimization Credentials

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Local, Google Maps, Google Videos, Google Shopping, Google Products, Amazon Shopping, Bing, Google News, Google PodCasts, Apple News, Voice Assistants like Assistant?Alexa/Siri  & App Stores. 

We are a 15 years old Google  SEO+SEM Marketing & eCommerce Advisory firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team