Why SEO of News Articles in Google News Search Results is important for Media & Publisher Portals?

Announcement from the Annual Google IO Conference May 2019.

Google is planning to enhance its search results for breaking news and podcast queries.

These changes were announced at Google’s IO conference this past week by CEO Sundar Pichai, who discussed his company’s larger goal of building a more helpful Google for all users.

Changes that are coming in the near future to provide better answers to searchers center around enabling more comprehensive news coverage in search and making it easier to find podcasts covering topics you’re passionate about.

Full Coverage News Coming to Search

“Full Coverage” is a Google News feature launched last year that allows users to get a high-level overview of breaking news events being covered by multiple outlets.

The feature uses machine learning to identify different parts of a story and compiles them into a tappable format to provide users a holistic picture of how a story is being covered by different trusted news sources.

This feature used to only exist in Google News, but it will soon appear in search results for breaking news events.

Google has two goals with this effort; One, of course, is to provide faster answers for people who would just like to get a general overview of a story. The other initiative is to hopefully cut down on the spread of misinformation by providing easy access to credible news sources.

Additionally, for publishing companies, it’s a great way to gain increased exposure of their breaking news coverage.

Podcasts to be Indexed in Search

Earlier this year, Google began automatically transcribing podcasts to allow users to search for specific topics in Google Podcast.

Now, they’ll soon be moving this feature over to search results.

When you find a podcast that matches your query, you can either listen directly in search results, or save it to your phone or smart speaker to access later.

As podcasts continue to grow in popularity, it makes sense that Google would allow you to search for them, in the same way you would blog topics — not just by title, but by what keywords are in the content.

So with news articles getting listed in SERPs for over 6.5 billion Search queries every day on Google, it would boost the eye balls on Google News articles tremendously.

 The new Google News is now available in 127 countries and 65 languages. But building a news experience for everyone isn’t just about the languages offered, publishers highlighted, or topics shown. Google also want to make sure Google News works regardless of the phone or cellular service you have. If you go underground on a train and you lose service or you’re somewhere without a strong signal, Google News should still just work.

Google News offers four more core features that meet the needs of users who are using a lighter connection, including those with Android (Go Edition) phones:

  1. When applicable, videos in the app will open in YouTube Go, ensuring that it’s delivered in a lightweight yet clear format. Videos won’t auto-play, saving precious data.
  2. Newscasts (previews of a story) will adapt to become more text-focused, saving you data.
  3. Images are compressed and can be fully loaded with just a tap. Videos and gifs will also not auto-play. Plus, less data will be cached and saved on your device.
  4. Many articles can be saved for consuming in offline mode, easily downloaded over Wi-Fi for reading later.

And all of these features will turn on automatically—no need to toggle on a setting or make sure user is in the right mode.

The Importance of Being in Google News Listings for a Brand.

The below picture depicts the standout features of the news articles content which Google Search displays on it’s SERPs at prime locations like top of the SERP or in first view window where the searcher engagement is maximum.

This listing is more enhanced than the regular SERP listings with the article image and a larger snippet description in the SERP listing.  It is also prominently placed in the SERPs in locations with a highest probability of clicks.

Being in the Google News listing is a good idea.

The Benefits of being in the Google News listing.

If your website is in the Google News listing, it signifies that you are either running a credible and informative web page. Google is quite particular about the news sites and media articles that they allow to sign up for inclusion in the Google News. Various details and verification checks are carried out by the Google News Publishing Center teams to ensure the accreditation and genuinity of the News Publisher and it’s editorial inputs.  Hence Users believe that news articles carried out in the Google News app and web section are from a credible Media Publisher Brand.

* You get more traffic on Google News

This is a No-Brainer to all. We all know that Google News is a well-known news aggregator app and web tool that is used by most individuals. With this, you can be sure that your news portal being included in the Google News listing will lead to a bigger traffic on your web page. With regular upgrades to the News App and Web tool, Google has ensured that the Online user / Searcher gets the most qualitative and fresh news to it’s users in a friendly user experience format.

* Increases your web page authenticity

Being included in the Google News listing also leads to a great increase in the authenticity of your web page and news articles. In the times of “Fake News” flooding Social Media and Sharing Platforms, a whole lot of internet users believe that the web pages that are included in the Google News listing are authentic. This simply gives your news portal a bigger advantage and makes people feel that your news publishing media brand and business is a genuine Media channel for News and Information.

* Increases in your web page authority status

If you are in the Google News listing, users all over the world will view your web page as an authority web page. More users will link to your site, and more users will bookmark your media news channel and are likely to check back every day. Also, Google and other Search Engines will recompense your page articles in the SERPs.

* You get more back links

A lot of blogs, websites, and so on mostly scout through Google News to come up with various ideas for branching off new follow up stories and articles. If the blogs and websites are upstanding, they will acknowledge your web page with a one-way link to your articles, news, stories. Getting more links from these different quality websites is one of the best ways you can get to the top of the Organic SERPs. Sometimes, when you post some articles or news that is timely on your media web portal, you tend to get a lot of links from other sites. This helps in attaining a better Trust Rank & Domain Rank wrt the Page Rank algorithm of the Google Search indexing.

* Quick indexing of your articles

This is one of the advantages of being included in the Google News listing. When you write quality articles, Google does not just put it in their News index quickly; they also include it in the main Google index also. You can imagine the advantages you can have if  your news article ends up being listed as the number one website in the main Google index.

* Multiplier visibility by articles getting shown on Chrome User Default Pages

With Chrome, Opera and many other browsers now displaying fresh content specific to user behaviour on their default home pages especially on the mobile devices, this content is sourced from the Google News and other News aggregator news platforms. For the top ranked articles in Google News for a particular section or category like Business, Technology, Current Affairs, Finance etc., these are shown in a snippet format to all the millions of Browser users by default. This can lead to multiplier effect on visibility, click and web traffic for the media portals from the news articles carried in Google News.

In a nutshell, being included in the Google News listing comes with a lot of benefits. Though it may be tough to get in, if you can be included in the Google News listing, you can be sure it will be of great advantage to you. If you are in it already, you are lucky; now you know the benefits. So, just keep enjoying the benefits of being in the Google News listings.

The bottom line? If you’re not yet visible on Google News,  you are missing out on valuable opportunities to attract, convert, close and delight new users every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Amazon, Bing, Google News, Apple News, Voice Assistants & App Stores.

We are a 15 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

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App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

What is ASO or App Store Optimization?

“ASO is the process of optimizing mobile apps to organically rank in top positions in an app store’s/marketplaces Search results or Category results.” The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more download of your app in the App marketplace or leads to higher traffic to your app’s page in the App store/marketplace.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can be guided to knowing more information like app description, app ratings, app user reviews etc. which will lead them to downloading your mobile app for use.

ASO relies on some similar SEO activities like Researching Keywords, using the keywords and other app info intelligently along with user related aspects like ratings, reviews, page links, app content optimization and

Why is ASO important?

According to Forrester, 63% of apps are discovered through app store searches. This makes Search, in the app store, the most used method for discovering and downloading new apps.

What are the mechanics of ASO?

Let’s start by breaking down the various components that can affect your ASO:

Main Factors:

1. App related

2. App Marketplace related

3. External to App & App Stores related

Their prime factors are as follows :

1. App Related Factors :

* Title – It is a crucial line of text which provides a quick snapshot to the Searcher about the App and it’s functionality to the Searcher. It must be expertly written with good research into thee likely key phrases important to the app domain.

 * Keywords – Most of the App Stores/Marketplaces follow the keywords variables to categorize and sort the Apps available with them. This categorization into categories like finance, art, business etc. and user centric ones like “newly launched, most popular ones, best free apps, most downloaded apps’ etc….is done wrt the keyphrases and keywords factors with some linking to  other App factors. A SEO expertise is required to research and apply the keywords for best ranking of the Apps.

 2.   App Marketplace related Factors :

* Total # of Downloads– Your number of App downloads are extremely important to ASO, but as said the more the App is seen, the more it is likely to be downloaded by users.

* Ratings and Reviews – Also important to ASO as these bring in the quality and user liking of the App wrt content, user interface, app experience, App speed etc. This is similar to CTR, Bounce Rate & Page Speed factor for usual SEO Search.

 3. External to App & App Stores :

* External links to App Pages

* Links to apps content pages

* Links to Apps Brand Page

* Social Media optimizations

* Digital PR to maintain App updates

* App technology

Benefits of ASO :

Most Mobile Marketing Researchers and Experts have brought forth the benefits of ASO.
Ian Sefferman, the CEO of MobileDevHQ, says :

“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.”

So ASO helps in promoting Apps, popularizing them, putting them on users mobiles and keeping them visible against new apps.

How Long Does ASO need to be done?

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, Developers often pick keywords and write descriptions at the last second during an app’s submission process thus leaving most apps hidden as no optimization is undertaken and the likelihood of discovery quite low.

An Experts inputs to the ASP process helps in researching the proper title, keywords and description to the App pages as well as promote it organically on App Stores/Marketplaces.

More and more Apps are published every day, and the constant stream of new ratings, reviews, and downloads for them can affect your search rankings if your Apps pages on the App Stores / Marketplaces are not optimized for rankings. 

Hence ASO is an ongoing process than a One-Off activity and it’s benefits to App Publishers are multifold in promoting the App organically to it’s users.


SEO Services and Benefits from a top SEO Agency

What is SEO (Search Engine Optimization) and It’s Benefits :

Search engine optimization (SEO) is a process that affects a website’s, app’s, video’s, online product’s, news article’s, blog’s, audio clip’s,  ebooks, image’s & a business’s visibility and ranking on Search Engine Result Pages viewed on the daily used devices viz. desktop, mobile, tablets etc. devices.

The objectives of SEO includes achieving an increased volume of qualitative traffic visits from online users and consumers to a single or set of web-pages or website contents or videos or images or app pages or audio clips or blog posts, ecommerce products, news portals articles, business’s local listings etc. by promoting their awareness in accordance with the search engine algorithms, and elevating its search engine ranking positions to top positions. SEO is not a sprint, but a marathon investment into your best converting, most profitable traffic & revenue.

Why is SEO Important?

Google Search Statistics in 2019

  1. 6.5 billion Google searches are made every day. (Internet Live Stats)

  2. 90% of searches made on desktops are done via Google. (Statista)

  3. 35% of product searches start on Google. (eMarketer)

  4. 34% of “near me” searches done via desktop and tablets result in store visits. (HubSpot)

  5. 52% of global internet traffic comes from mobile devices.

  6.  60% of Google searches are done via mobile devices. Only 5 years ago, the figure was nearly half that—34%. (Statista)

  7.  Google captures 95% of the mobile search engine market. (Statista)

  8. Roughly a third of all mobile Google searches are related to location. (Blue Corona)

  9. Whereas mobile Google searchers click on an organic result 41% of the time, desktop Google searchers do so 62% of the time. (Moz)

  10. 50% of “near me” Google searches done via mobile result in a store visit. (SEO Expert Brad)

Google claims their users click (Organic) search results more often than Ads on a Search Engine Results Page.
A 2012 Google study found that 81% of ad impressions and 66% of ad clicks happen when there is no associated organic search result on the first page & so Searchers prefer clicking on Organic Results than Paid Ads.
Research has shown that online searchers may have a bias against ads, unless the ads are relevant to the searcher’s need or intent.


“Incidentally, according to a recent study by Chitika, 9 out of 10 searchers don’t go beyond Google’s first page of organic search results and so it is important for websites to be adaptive of SEO practices of Search Engines to achieve a place in the FIRST PAGE of Search Engine Results Pages (SERP) for their domain keywords.”

SEO affects a site’s visibility and accessibility to both search engine robots and online search users.
SEO follows a pull marketing philosophy versus a push marketing, allowing visitors to flow onto your website based on search intent while respecting their privacy online.

Various SEO techniques termed as “algorithms” help a search engine locate a “text” or a string of words on a page or in the audio visual content to match the query entered by the user. When a search engine finds the pertinent site or online content like video, the latter is included in the top results provided it is SEO optimized entity and is related in user context for that search query (termed as keyword) and domain (viz. finance). The higher a site gets placed on the SERP, the more chances it has of receiving clicks and visitors.

A similar scenario exists for video content on a website or on it’s Youtube channel, for apps on App Stores, for images on a website or social media, for eCommerce products on Marketplaces like Amazon, for your business listings on Local Searches etc.

Therefore, SEO plays a crucial role in internet marketing & eCommerce and – when implemented effectively – helps the website owner promote the information, products, or services featured on the website to it’s intended Target Audience.

A consistent PAGE ONE Ranking of a Website promotes it’s Brand visibility and trust worthiness in the Users mind space. This in turn helps consumers read, share, and ultimately purchase your product in the online and even Offline domains.”

Types of SEO :

Most SEO tactics fall into two very different categories: those that abide by Google’s, Bing’s, Amazon’s & Youtube’s etc.guidelines (white hat) and those that exploit them (black hat).

White hat techniques are those that adhere to best practices and guidelines of search engines. These strategies are implemented with the end user as the ultimate consideration and not the search engine algorithms. The methods focus on providing valuable and relevant content. These practices have shown to deliver longer-lasting results and business benefits for a webpage.

With White Hat SEO, it is common to see a site’s bounce rate decrease, the number pages per visit increase, and conversion rates increase – all of which impact a site’s bottom line value and further improve it’s search optimization.

Black hat techniques do not conform to the search engine’s standards. They are designed to improve the site ranking through the use of deceptive methods that seek to bypass algorithm rules. Such practices include the use of hidden or off-screen text, keyword stuffing, and page redirects. Black hat SEO tactics are strongly disapproved by Search Engines. When discovered, search engines will likely impose penalties against the page in question, including permanently banning the site. As of today, black-hat SEO is less effective than ever.

Google updates its search algorithm around 500 to 600 times a year in order to maintain a well-balanced search experience and avoid exploitation of ranking signals the very thing black hat SEO is trying to do and there is a high likelihood that it will get noticed during one of those updates, landing you an algorithmic penalty or a manual penalty from a member of Google’s web spam team.

The bottom line? If you’re not yet visible on Google, Youtube, Amazon, Bing, FaceBook, Instagram, Pinterest, Browsers default pages etc.  you’re missing out on valuable opportunities to attract, convert, close and delight new customers every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Products, Google MyBusinessAmazon, Bing, Google News, Apple News, Voice Assistants & App Stores.

We are a 16 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.


MindStar NetCorp Search Engine Optimization Credentials

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Google Local, Google Maps, Google Videos, Google Shopping, Google Products, Amazon Shopping, Bing, Google News, Google PodCasts, Apple News, Voice Assistants like Assistant?Alexa/Siri  & App Stores.

We are a 15 years old Google  SEO+SEM Marketing & eCommerce Advisory firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team