Category SEO Knowl for BFSI Brands

eCommerce SEO in 2019-20

How important is e-commerce product search in 2019-20?

In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

What drives online eCommerce search vs. search engines?

Don’t worry: with 43% of all e-commerce traffic generated from Google organic search, it isn’t yet time to slow down your SEO efforts.

In recent years, as consumer product search habits have begun to change, Amazon and other marketplaces have become direct and primary destinations for consumers looking to purchase. Despite 96% of online users visiting Google every month and product search engines, those numbers mean very little when it comes to actual sales. 41% of online shoppers search and buy items directly on Amazon.

With traffic and keyword results data for your owned sites and search engines already available in Google search marketing tools, your blind-spot is, therefore, online retailers. In a recent survey, 73% of marketers said they use more than 3 online marketplaces as part of their sales strategy and with the shift towards a direct search and purchase cycle only increasing, understanding how your products perform search-wise in these environments is crucial for your sales success.
That means ensuring you are aware of your share of the digital shelf visibility on them , or how you rank in on their onsite search results.

Consider also categories such as luxury and beauty, where dedicated sites like Sephora and Ulta are taking increasingly large chunks of the market, and in this category, most online activity relates to pre-purchase research. Understanding this behavior and how to make sure your products are at ‘eye-level’ on the digital shelf is vital for your success, but is it possible to monitor a multitude of online retail sites with purely manual processes? Especially in a category where discoverability via social media is increasing, and image and voice-activated searches could make up to 50% of the total by 2020.

How do search results relate to sales?

* Buyers searching on Google first buy earlier than those searching on Amazon first

On average, 25.9 days spanned search-to-purchase on Amazon while for Google it was 19.6 days. A explanation for this is that search engines index more product pages than a specific retailer – the user is more like to find what he is looking for. Additionally, such search results are likely to have less distracting offers of related products, which is especially true on Amazon with so many ads etc.

* 1 of every 4 sales related to a brand-specific search take place on an online marketplace.

This means that even if you have an e-commerce site for your brand, and a search is conducted for your brand name or product type… the customer may still buy from an online marketplace. This demonstrates the power over consumer behavior wielded by Amazon and other online retailers. The best strategy you can employ therefore is to game the Amazon product Search algorithm.

Is it a long stretch to gain top e-commerce seo results?

The search algorithms employed by online retailers are nowhere near as complex as Google as they don’t factor in as many variables. This means that figuring out what influences your product search results on Amazon and taking action to improve them should have an almost immediate effect.

But what about other sites?

Other than physically monitoring all the products in your given category as mentioned previously, your best option is to use an SEO professional. The more product lines, the more complex your range, the more search patterns change to incorporate image and video… the more difficult SEO gaming of the marketplaces algorithms will become. A SEO professional can begin to implement best practices to improve rankings for your brand & products.

What does a successful search strategy look like in 2019?

In summary, the current state of play is that consumer behavior has changed such that, in order to sell efficiently, digital branding and sales promotion strategies need to change with it. So an integration of Web SEO & Local SEO in case of physical outlets of your brand and importantly eCommerce SEO of your stores on marketplaces alongwith a booster from paid Search campaigns makes a successful Search strategy in 2019 & 2020.

So a successful eCommerce Search strategy in 2019 – 20 would be :

  1. Maintain your current SEO strategies on Search Engines like Google, Bing etc. to attract as many customers to buy from you,
  2. Gather as much data as you can from your online retailers and optimize for ecommerce SEO,
  3. Get the best Local SEO & Reputation management SEO work done on your web listings.
  4. A SEO Expert can help you focus on your prime business objectives of merchandising, pricing, listing, operations, promotions etc. by helping your eCommerce stores and brand stores get the top visibility for online consumer Searches


SEO, SEO Google, Website migreation seo, search engine optimization

The crucial importance a SEO Expert brings to a website migration

Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

Therefore, many brands & their marketers have seen how many domain migration changes result in staggering losses of traffic and rankings, and suddenly the most well-known brand in an industry becomes non-existent within Google’s universe. It is therefore imperative to ensure the changes you’re making can be correctly comprehended by the Google algorithm.

Expecting a lonesome digital marketer to be a jack of all aspects of the migration activity is quite unrealistic. A SEO expert can be a prime asset in this scenario of migration times for brands & marketers.

Whilst a Digital Marketer today is an revenue generation leaning with an user design & interface focussed roles for obvious customer feedback ratings, first and foremost it’s crucial to understand how the migration specific changes bering made in the migration are communicated to Google.

Here are five ways in which the expertise of an SEO professional can propel your website towards a successful migration.

1. Complexity of URL mapping and redirects

Since a site’s popularity linkages and page equity is an essential part of SEO, SEO Experts at the activity helm can deal with redirect handling and URL mapping and all the complications that come along with it on the technology, content, duplication, accessibility, page re-directions, enabling timely crawling, replacement in Google indexes, resolving page not founds, orphan pages, back links juice to new web pages, enabling faster page speeds during the Redirects phase, trouble shooting old indexed pages, canonical tags and domain redirects.

2. Decoding the old website’s work flows for benchmarks

After all the mapping and setting in Google crawlers to your new site, the main driver behind the web migration is to attract enhanced Search Rankings, more Clicks & visits, increase the engagement factors and achieve more goals from it. However, without understanding how your original site performed, it’s very difficult to establish if your new site is actually superior. This, therefore, highlights the importance of benchmarking.

By aggregating the different metrics and views of landing pages, meta tags & snippets, page speed, bounce rates and goal completions into measurable benchmarks, a beautiful, detailed benchmark of how your new website performs, and how it’s interpreted by both search engines and users can be created duly by the SEO experts. Astute benchmarking will allow for in-depth, helpful post-migration analysis, particularly for those metrics that can only be recorded at a particular moment.

After the migration is completed, only a SEO Expert will remember to check the prime important numbers that make sense for progressive performance of the migration aspects. SEO Experts will make sure users aren’t just on your site, but crawlers are too and that your newly launched website is totally getting the quality score juice from the past SEO efforts done on the website.

3. Migrating your tracking tools Much like Google’s search engine, Google tools like Analytics, Search Console, Page Speed etc. aren’t so keen on supporting your site migration either. Therefore, you have to make sure you’re ready to start tracking the new site, ideally without losing your old data.

Most commonly a SEO Expert is an Google Analytics & Data Studio expert too. And so with these skills, they will ensure that the proper measurements of important factors are of a continuous nature.

4. Human Thought based Testing & addressing of issues

All new upgraded websites run the risk of causing all sorts of issues with duplicate content and ranking cannibalization. And there’s no way to track backlinks or see exactly what it will look like in a SERP while the new website is in a staging environment.

An onboarded SEO Expert can thoroughly re-test each individual redirects and crawl out duplicate content and orphan pages. This process is critical to make sure that every redirect behaves as expected and that the appropriate status codes are applied properly.

The SEO Expert will enure that the correct Sitemaps, XML files, No Index clauses etc. stays live on the legacy site as well as the new website for a seamless migration process.

5. Launching and mitigating loss

For many website migrations, there is always a loss of traffic arising from the interim or longish period when old indexed pages resolved is being replaced by the new website landing pages. This resultant traffic loss is a product of search engines and users not recognizing your new site in snippets. A SEO Expert will assist in rendering proper content which is needed to ensure rankings in search engines and the traffic is back on the upswing.

Just remember, that the harvest the past years of SEO optimization can be finished in a single hour without proper guidance and direction on the optimal way to undertake the steps required for Google and the implementation of the measurement dashboards in the Google tools of Google Search Console, Google Analytics etc. during the data migration activity.

Hence a SEO Experts role is very vital in this process and the benefits of progressive traction in rankings, visits, goals etc. from the new website will accrue in a maximum beneficial manner for the brand & marketer.


Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

Google estimates that there are now some 2 million podcasts available for listening, and it wants to help people find them. In 2018 it launched a Google Podcasts app, saying at the time, it hoped to double the audience by exposing more of the podcasts to more people.

Google Search Results, Google SEO, Google PodCasts SEO, SEO Agency

 

In a recent interview, Google product manager Zack Reneau-Wedeen said he expects with podcasts in Search, podcast listeners will increase exponentially in US, India and other fast adopting countries globally.

The podcast search feature will be rolled out gradually and searchers will need to include the word “podcast” in their query at first. Eventually, the Google search engine will get smarter and be able to show results from podcasts without it, Reneau-Wedeen says. He said Google is using “speech technology” to monitor each podcast and create an internal transcript for search results. So not just your initial audio script but entire episode words will be crawled & indexed by the Google Crawlers to rank the podcast in their Search Results.

Later this year, Google will open up podcast search to the Google Assistant, which is available on its Google Home speakers, as well as on iOS and Android phones.

“For example, when you ask the Google Assistant for podcasts about a certain topic, such as `Hey Google, play a podcast about Marie Curie,’” Google notes in a company blog, “it will suggest episodes for you related to your search.”

The clicked podcast audio is played via the Google Podcasts app and web player.  So, your listening progress is synced with Google servers, so you could start a podcast show on your computer, for instance, and continue on your phone later.

Also, the audio player agnostic podcast listening ensures that the Searcher is not just locked on the device screens but can be saliently voiced  information about your business, brand, product, service or advise from your podcast while on-the-go on their phones.

Hence, we at MindStar NetCorp predict this feature to enhance the engagement time of the Searcher with their liked Search podcast results and become an important channel of prospect engagment for the Brand.


Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next.

 

 

Google SEO, SEO, Google SEO Agency, Google SEO Updates, Google SERPs

 

For Brand Owners & WebMasters, this new page update for the Mobile Searches is a tremendous opportunity to build up more credibility for their brands & web presence.

As we are already aware of the viewing window available to the first 3 – 5 listings for Mobile SERP pages & a very short attention span of the mobile user, this step brings out a good opportunity to Brand Owners & WebMasters.

Not only does this visual refresh of the SERP enable Google to attract better CTRs, it is also a good opportunity for Brands & Marketers to get visible to the Searcher positively & build up a higher OTS (an offline media term) in today’s highly crowded digital medium.

This new visual look will also ensure that the appropriate number of clicks go to the primary brand listing of the Brand rather than to the name sake lookalikes or brand name spin-offs abounding in the world wide web.

So Brands & Webmasters must doorbell their SEO agencies as soon as possible to enable reaping in of the clicks, traffic & credibility aspects from this update to their Brand portals & websites.

 

 

 

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ASO. App Store Optimization, Google Play Store SEO,

App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

“ASO is the process of optimizing mobile apps to organically rank in top positions in an app store’s/marketplaces Search results or Category results.” The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more download of your app in the App marketplace or leads to higher traffic to your app’s page in the App store/marketplace.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can be guided to knowing more information like app description, app ratings, app user reviews etc. which will lead them to downloading your mobile app for use.

ASO relies on some similar SEO activities like Researching Keywords, using the keywords and other app info intelligently along with user related aspects like ratings, reviews, page links, app content optimization and

Why is ASO important?

According to Forrester, 63% of apps are discovered through app store searches. This makes Search, in the app store, the most used method for discovering and downloading new apps.

What are the mechanics of ASO?

Let’s start by breaking down the various components that can affect your ASO:

Main Factors:

1. App related

2. App Marketplace related

3. External to App & App Stores related

Their prime factors are as follows :

1. App Related Factors :

* Title – It is a crucial line of text which provides a quick snapshot to the Searcher about the App and it’s functionality to the Searcher. It must be expertly written with good research into thee likely key phrases important to the app domain.

 * Keywords – Most of the App Stores/Marketplaces follow the keywords variables to categorize and sort the Apps available with them. This categorization into categories like finance, art, business etc. and user centric ones like “newly launched, most popular ones, best free apps, most downloaded apps’ etc….is done wrt the keyphrases and keywords factors with some linking to  other App factors. A SEO expertise is required to research and apply the keywords for best ranking of the Apps.

 2.   App Marketplace related Factors :

* Total # of Downloads– Your number of App downloads are extremely important to ASO, but as said the more the App is seen, the more it is likely to be downloaded by users.

* Ratings and Reviews – Also important to ASO as these bring in the quality and user liking of the App wrt content, user interface, app experience, App speed etc. This is similar to CTR, Bounce Rate & Page Speed factor for usual SEO Search.

 3. External to App & App Stores :

* External links to App Pages

* Links to apps content pages

* Links to Apps Brand Page

* Social Media optimizations

* Digital PR to maintain App updates

* App technology

Benefits of ASO :

Most Mobile Marketing Researchers and Experts have brought forth the benefits of ASO.
Ian Sefferman, the CEO of MobileDevHQ, says :

“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.”

So ASO helps in promoting Apps, popularizing them, putting them on users mobiles and keeping them visible against new apps.

How Long Does ASO need to be done?

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, Developers often pick keywords and write descriptions at the last second during an app’s submission process thus leaving most apps hidden as no optimization is undertaken and the likelihood of discovery quite low.

An Experts inputs to the ASP process helps in researching the proper title, keywords and description to the App pages as well as promote it organically on App Stores/Marketplaces.

More and more Apps are published every day, and the constant stream of new ratings, reviews, and downloads for them can affect your search rankings if your Apps pages on the App Stores / Marketplaces are not optimized for rankings. 

Hence ASO is an ongoing process than a One-Off activity and it’s benefits to App Publishers are multifold in promoting the App organically to it’s users.