Category Digital Marketing & SEO Knowl for eCommerce Brands Sellers

What Is Focus Keyword? – How to Research, Find, and Implement It

One of the industry best practices to rank for thousands of keywords is regularly update the Blog section of your website with quality articles and focus keyword.

In addition to improving the domain authority of your site to some degree, you are also constantly sending out signals to Google that your site is active and up to date.

With a proper keyword strategy in place and a strong internal linking among your blog posts, adding articles to your site certainly enhances the visibility of your site in the eyes of search engines.

With so many keywords that have significant search volumes, the question is how to zero in on a focus keyword for a particular blog post?

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How Businesses can gain in Brand SEO & Visibility from the updated Google Maps of Feb 2020

Here are seven mind-blowing mobile stats that explain why you must bridge the gap into the mobile Maps world :

  • Around 90 percent of all global sales will happen in stores, as opposed to online.
  • Nearly a third of mobile searches are related to location.
  • Location-related searches have been growing 50 percent faster than mobile searches overall in the past year.
  • Over a billion people now use Maps.
  • Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year.
  • 84 percent of consumers conduct local searches.
  • Three out of every four people who search for something nearby using their smartphone end up visiting a store within a day, and 28 percent of those searches result in a purchase.

Starting today, you’ll see an updated Google Maps app for Android and iOS that gives you everything you need at your fingertips with five easy-to-access tabs: Explore, Commute, Saved, Contribute and Updates,” shared Google in their blog post.

Here’s a lowdown on the various new and upgraded features as Google celebrates 15 years of Google Maps:

  • Explore tab: The Explore Tab offers reviews and details regarding restaurants, shops, theaters and other venues, taking advantage of location-sensing capabilities in your Android and iOS smartphones.

Businesses with retail presence will now get enhanced business profile information  on Google Maps via the Google Business Listing features. Having a verified business profile helps greatly in being noticed in the Google Maps outlay. And with regular posts on offers and events occuring in the business retail locations by business with photos and reviews by their consumers will enable more visibility to them.

  • Commute tab: This tab will make sure to provide efficient routes to or from work whether people are driving or using public transit. It will also set up your daily commute to get real-time traffic updates, travel times and suggestions for alternative routes.

Business and Corporate must have a verified profile on the Google Business listings with complete NAP (Name Address Phone Number) in the listing.  And for every search by a commuter to the same building or block of the business area will ensure more visibility to the brand. With many cab ride commuters, car pooling apps using Google Maps info in their apps, the businesses pinned in Google Maps will get enhanced visibility in the maps info shown to their users too.

  • Saved: Saved tab will give the user access to more than 6.5 billion places saved by Google Maps users. One can also share recommendations of the places that you have been with others.

    This is more useful for businesses that are in the entertainment, dining and group gathering and literary or performing arts domain. Businesses must ensure that more of their visitors recommend their venues for the above domains on their online profiles in the popular platforms relevant to Search engines with ratings and reviews. This will enhance visibility to the businesses.
  • Contribute: The new Google Maps look introduces a “Contribute” tab to a menu at the bottom of the service’s mobile app, Google said in a blog post. With the new Contribute tab, you can easily share local knowledge, such as details about roads and addresses, missing places, photos etc to help others looking for recommendations.

    The contribute section enables a searcher on Google Maps to upload photos of the business or venue along with a central repository of the users engagement with Google maps, google local, google business etc. i.e. ratings, reviews, edits etc. A business must ensure that their users have a good customer experience in their outlets and encourage them to publish the same online. And engage with influencers to ensure timely ratings for their new products, new events and special occasions.
  • Updates: This is another useful tab that will help you in being up to date with the trending spots around you. In addition to discovering, saving and sharing recommendations with your network, you can also directly chat with businesses to get questions answered, adds Google.

    Here businesses get to engage with the their users for any queries they have on their brand experience or product query etc. So it is important to have a messaging option open and manned for replies on Google Maps.

Google has more than one billion monthly active users for its app, and has mapped more than 220 countries and territories and is an unmissable platform for businesses to promote their presence.


eCommerce SEO in 2019-20

How important is e-commerce product search in 2019-20?

In the past few years, consumer search behavior has begun to change, and when looking for what they want, they are increasingly savvy at detailed search queries or browsing the specific attribute they seek in their to be purchased product in their online quest.

According to Wolfgang Digital, Search directs 58% of traffic to e-tailers on their eCommerce stores on marketplaces, websites, apps & on social media platforms, whether it’s an organic search or paid search. eCommerce marketers have to start considering ‘SEO’ and ‘ecommerce SEO’ as two distinct areas to work upon the product visibility of their products.

What drives online eCommerce search vs. search engines?

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SEO, SEO Google, Website migreation seo, search engine optimization

The crucial importance a SEO Expert brings to a website migration

Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

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Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

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Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

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Google launches new visual features of 3D & AR results in Search Engine Results (Enhanced SEO)

Google recently announced that it is introducing a new 3D / Augmented Reality technology for its search engine that will allow customers to see 3D renderings of a number of visual product results.

Users will also be able to place these into the real world through their phone cameras, using AR.   

According to the tech conglomerate, brand partners from the world of fashion, tech, mobile phones, automobile and more, will be making their products available for the search enhancements results. 

The new feature was announced at Google’s developer conference recently alongside a flurry of other developments such as extended privacy, new smart speaker features and more. 

In the demo shown by Google,  A customer searching for a pair of New Balance shoes, for instance, will come across a visual search result that has the option of a “view in 3D” button. When tapped this will transform the image into a three-dimensional rendering that can be moved by swiping on the phone screen.

Another tap on a “view in your space” button pulls up the user’s phone camera and drops the sneaker into their immediate environment using AR technology. The user can then move closer to the sneaker and see it from different angles by walking around it and visualizing the product in greater detail for it’s features. 

With the new launch, Google makes it easier for retailers to tap into AR technology by offering the service directly through its search engine, with no additional development beyond the 3D rendering needed by the brand itself.

 

The Blog Post from Google Updates website mentions 

” Helpful new visual features in Search and Lens

Sometimes, the easiest way to wrap your head around new information is to see it. Today at I/O, we announced features in Google Search and Google Lens that use the camera, computer vision and augmented reality (AR) to overlay information and content onto your physical surroundings — to help you get things done throughout your day.

AR in Google Search

With new AR features in Search rolling out later this month, you can view and interact with 3D objects right from Search and place them directly into your own space, giving you a sense of scale and detail. For example, it’s one thing to read that a great white shark can be 18 feet long. It’s another to see it up close in relation to the things around you. So when you search for select animals, you’ll get an option right in the Knowledge Panel to view them in 3D and AR.

ar-search-shark.gif

Bring the great white shark from Search to your own surroundings.

We’re also working with partners like NASA, New Balance, Samsung, Target, Visible Body, Volvo, Wayfair and more to surface their own content in Search. So whether you’re studying human anatomy in school or shopping for a pair of sneakers, you’ll be able to interact with 3D models and put them into the real world, right from Search.

ar-search-visible-body.gif

Search for “muscle flexion” and see an animated model from Visible Body.”


eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

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App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

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