Category Digital Marketing & SEO Knowl for Media Publishers

SEO, SEO Google, Website migreation seo, search engine optimization

The crucial importance a SEO Expert brings to a website migration

Change is a natural part of a business, particularly when it comes to your branding, technology, content architecture, user experience & even product enhancements in the business’s digital presence. It is inevitable phase of a business life cycle at many points during the journey to progression and success. One such major activity is the migration of the SEO optimized website migration to a newer website along with its content and features.

And whatever the goal may be, it is not uncommon for all major initiatives to fall upon the work bench of the contemporary digital marketer or the head of techonoloy for major technology changes.

One crucial thing to be mindful of is Google’s tendency to be least accommodating towards major website changes, especially Web Content, technology used and URL changes. The Google algorithm relies heavily on indexed historical data for it’s rankings results & a change in the primary web page or content information leads to disruptions of crawling and indexing.

Therefore, many brands & their marketers have seen how many domain migration changes result in staggering losses of traffic and rankings, and suddenly the most well-known brand in an industry becomes non-existent within Google’s universe. It is therefore imperative to ensure the changes you’re making can be correctly comprehended by the Google algorithm.

Expecting a lonesome digital marketer to be a jack of all aspects of the migration activity is quite unrealistic. A SEO expert can be a prime asset in this scenario of migration times for brands & marketers.

Whilst a Digital Marketer today is an revenue generation leaning with an user design & interface focussed roles for obvious customer feedback ratings, first and foremost it’s crucial to understand how the migration specific changes bering made in the migration are communicated to Google.

Here are five ways in which the expertise of an SEO professional can propel your website towards a successful migration.

1. Complexity of URL mapping and redirects

Since a site’s popularity linkages and page equity is an essential part of SEO, SEO Experts at the activity helm can deal with redirect handling and URL mapping and all the complications that come along with it on the technology, content, duplication, accessibility, page re-directions, enabling timely crawling, replacement in Google indexes, resolving page not founds, orphan pages, back links juice to new web pages, enabling faster page speeds during the Redirects phase, trouble shooting old indexed pages, canonical tags and domain redirects.

2. Decoding the old website’s work flows for benchmarks

After all the mapping and setting in Google crawlers to your new site, the main driver behind the web migration is to attract enhanced Search Rankings, more Clicks & visits, increase the engagement factors and achieve more goals from it. However, without understanding how your original site performed, it’s very difficult to establish if your new site is actually superior. This, therefore, highlights the importance of benchmarking.

By aggregating the different metrics and views of landing pages, meta tags & snippets, page speed, bounce rates and goal completions into measurable benchmarks, a beautiful, detailed benchmark of how your new website performs, and how it’s interpreted by both search engines and users can be created duly by the SEO experts. Astute benchmarking will allow for in-depth, helpful post-migration analysis, particularly for those metrics that can only be recorded at a particular moment.

After the migration is completed, only a SEO Expert will remember to check the prime important numbers that make sense for progressive performance of the migration aspects. SEO Experts will make sure users aren’t just on your site, but crawlers are too and that your newly launched website is totally getting the quality score juice from the past SEO efforts done on the website.

3. Migrating your tracking tools Much like Google’s search engine, Google tools like Analytics, Search Console, Page Speed etc. aren’t so keen on supporting your site migration either. Therefore, you have to make sure you’re ready to start tracking the new site, ideally without losing your old data.

Most commonly a SEO Expert is an Google Analytics & Data Studio expert too. And so with these skills, they will ensure that the proper measurements of important factors are of a continuous nature.

4. Human Thought based Testing & addressing of issues

All new upgraded websites run the risk of causing all sorts of issues with duplicate content and ranking cannibalization. And there’s no way to track backlinks or see exactly what it will look like in a SERP while the new website is in a staging environment.

An onboarded SEO Expert can thoroughly re-test each individual redirects and crawl out duplicate content and orphan pages. This process is critical to make sure that every redirect behaves as expected and that the appropriate status codes are applied properly.

The SEO Expert will enure that the correct Sitemaps, XML files, No Index clauses etc. stays live on the legacy site as well as the new website for a seamless migration process.

5. Launching and mitigating loss

For many website migrations, there is always a loss of traffic arising from the interim or longish period when old indexed pages resolved is being replaced by the new website landing pages. This resultant traffic loss is a product of search engines and users not recognizing your new site in snippets. A SEO Expert will assist in rendering proper content which is needed to ensure rankings in search engines and the traffic is back on the upswing.

Just remember, that the harvest the past years of SEO optimization can be finished in a single hour without proper guidance and direction on the optimal way to undertake the steps required for Google and the implementation of the measurement dashboards in the Google tools of Google Search Console, Google Analytics etc. during the data migration activity.

Hence a SEO Experts role is very vital in this process and the benefits of progressive traction in rankings, visits, goals etc. from the new website will accrue in a maximum beneficial manner for the brand & marketer.


Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

Google adds PodCasts to Search Results Pages for Desktop & Mobile Search

Google is adding audio podcasts to its Search Results Pages including the FIRST Page, alongside news, videos, photos and web links. You’ll be able to play the audio podcasts directly from within Google Search Results Pages. This feature is being rolled out to Web Search Results as well as the Mobile Search Results properties. And the clicked podcast can be started on your desktop and later continued on your smartphone seamlessly.

That means searchers won’t have to leave the Google Search Page and go to an external audio media player or elsewhere to listen. They’ll be able to listen via the Google Podcasts app on phones or on the Web.

Google estimates that there are now some 2 million podcasts available for listening, and it wants to help people find them. In 2018 it launched a Google Podcasts app, saying at the time, it hoped to double the audience by exposing more of the podcasts to more people.

Google Search Results, Google SEO, Google PodCasts SEO, SEO Agency

 

In a recent interview, Google product manager Zack Reneau-Wedeen said he expects with podcasts in Search, podcast listeners will increase exponentially in US, India and other fast adopting countries globally.

The podcast search feature will be rolled out gradually and searchers will need to include the word “podcast” in their query at first. Eventually, the Google search engine will get smarter and be able to show results from podcasts without it, Reneau-Wedeen says. He said Google is using “speech technology” to monitor each podcast and create an internal transcript for search results. So not just your initial audio script but entire episode words will be crawled & indexed by the Google Crawlers to rank the podcast in their Search Results.

Later this year, Google will open up podcast search to the Google Assistant, which is available on its Google Home speakers, as well as on iOS and Android phones.

“For example, when you ask the Google Assistant for podcasts about a certain topic, such as `Hey Google, play a podcast about Marie Curie,’” Google notes in a company blog, “it will suggest episodes for you related to your search.”

The clicked podcast audio is played via the Google Podcasts app and web player.  So, your listening progress is synced with Google servers, so you could start a podcast show on your computer, for instance, and continue on your phone later.

Also, the audio player agnostic podcast listening ensures that the Searcher is not just locked on the device screens but can be saliently voiced  information about your business, brand, product, service or advise from your podcast while on-the-go on their phones.

Hence, we at MindStar NetCorp predict this feature to enhance the engagement time of the Searcher with their liked Search podcast results and become an important channel of prospect engagment for the Brand.


Google SEO, PodCasts SEO, Audio SEO, Google PodCasts

A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next.

 

 

Google SEO, SEO, Google SEO Agency, Google SEO Updates, Google SERPs

 

For Brand Owners & WebMasters, this new page update for the Mobile Searches is a tremendous opportunity to build up more credibility for their brands & web presence.

As we are already aware of the viewing window available to the first 3 – 5 listings for Mobile SERP pages & a very short attention span of the mobile user, this step brings out a good opportunity to Brand Owners & WebMasters.

Not only does this visual refresh of the SERP enable Google to attract better CTRs, it is also a good opportunity for Brands & Marketers to get visible to the Searcher positively & build up a higher OTS (an offline media term) in today’s highly crowded digital medium.

This new visual look will also ensure that the appropriate number of clicks go to the primary brand listing of the Brand rather than to the name sake lookalikes or brand name spin-offs abounding in the world wide web.

So Brands & Webmasters must doorbell their SEO agencies as soon as possible to enable reaping in of the clicks, traffic & credibility aspects from this update to their Brand portals & websites.

 

 

 

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Why SEO of News Articles in Google News Search Results is important for Media & Publisher Portals?

Announcement from the Annual Google IO Conference May 2019.

Google is planning to enhance its search results for breaking news and podcast queries.

These changes were announced at Google’s IO conference this past week by CEO Sundar Pichai, who discussed his company’s larger goal of building a more helpful Google for all users.

Changes that are coming in the near future to provide better answers to searchers center around enabling more comprehensive news coverage in search and making it easier to find podcasts covering topics you’re passionate about.

Full Coverage News Coming to Search

“Full Coverage” is a Google News feature launched last year that allows users to get a high-level overview of breaking news events being covered by multiple outlets.

The feature uses machine learning to identify different parts of a story and compiles them into a tappable format to provide users a holistic picture of how a story is being covered by different trusted news sources.

This feature used to only exist in Google News, but it will soon appear in search results for breaking news events.

Google has two goals with this effort; One, of course, is to provide faster answers for people who would just like to get a general overview of a story. The other initiative is to hopefully cut down on the spread of misinformation by providing easy access to credible news sources.

Additionally, for publishing companies, it’s a great way to gain increased exposure of their breaking news coverage.

Podcasts to be Indexed in Search

Earlier this year, Google began automatically transcribing podcasts to allow users to search for specific topics in Google Podcast.

Now, they’ll soon be moving this feature over to search results.

When you find a podcast that matches your query, you can either listen directly in search results, or save it to your phone or smart speaker to access later.

As podcasts continue to grow in popularity, it makes sense that Google would allow you to search for them, in the same way you would blog topics — not just by title, but by what keywords are in the content.

So with news articles getting listed in SERPs for over 6.5 billion Search queries every day on Google, it would boost the eye balls on Google News articles tremendously.

 The new Google News is now available in 127 countries and 65 languages. But building a news experience for everyone isn’t just about the languages offered, publishers highlighted, or topics shown. Google also want to make sure Google News works regardless of the phone or cellular service you have. If you go underground on a train and you lose service or you’re somewhere without a strong signal, Google News should still just work.

Google News offers four more core features that meet the needs of users who are using a lighter connection, including those with Android (Go Edition) phones:

  1. When applicable, videos in the app will open in YouTube Go, ensuring that it’s delivered in a lightweight yet clear format. Videos won’t auto-play, saving precious data.
  2. Newscasts (previews of a story) will adapt to become more text-focused, saving you data.
  3. Images are compressed and can be fully loaded with just a tap. Videos and gifs will also not auto-play. Plus, less data will be cached and saved on your device.
  4. Many articles can be saved for consuming in offline mode, easily downloaded over Wi-Fi for reading later.

And all of these features will turn on automatically—no need to toggle on a setting or make sure user is in the right mode.

The Importance of Being in Google News Listings for a Brand.

The below picture depicts the standout features of the news articles content which Google Search displays on it’s SERPs at prime locations like top of the SERP or in first view window where the searcher engagement is maximum.

This listing is more enhanced than the regular SERP listings with the article image and a larger snippet description in the SERP listing.  It is also prominently placed in the SERPs in locations with a highest probability of clicks.

What Are the Benefits of Being in Google News Listing
Being in the Google News listing is a good idea.

The Benefits of being in the Google News listing.

If your website is in the Google News listing, it signifies that you are either running a credible and informative web page. Google is quite particular about the news sites and media articles that they allow to sign up for inclusion in the Google News. Various details and verification checks are carried out by the Google News Publishing Center teams to ensure the accreditation and genuinity of the News Publisher and it’s editorial inputs.  Hence Users believe that news articles carried out in the Google News app and web section are from a credible Media Publisher Brand.

* You get more traffic on Google News

This is a No-Brainer to all. We all know that Google News is a well-known news aggregator app and web tool that is used by most individuals. With this, you can be sure that your news portal being included in the Google News listing will lead to a bigger traffic on your web page. With regular upgrades to the News App and Web tool, Google has ensured that the Online user / Searcher gets the most qualitative and fresh news to it’s users in a friendly user experience format.

* Increases your web page authenticity

Being included in the Google News listing also leads to a great increase in the authenticity of your web page and news articles. In the times of “Fake News” flooding Social Media and Sharing Platforms, a whole lot of internet users believe that the web pages that are included in the Google News listing are authentic. This simply gives your news portal a bigger advantage and makes people feel that your news publishing media brand and business is a genuine Media channel for News and Information.

* Increases in your web page authority status

 

If you are in the Google News listing, users all over the world will view your web page as an authority web page. More users will link to your site, and more users will bookmark your media news channel and are likely to check back every day. Also, Google and other Search Engines will recompense your page articles in the SERPs.

* You get more back links

A lot of blogs, websites, and so on mostly scout through Google News to come up with various ideas for branching off new follow up stories and articles. If the blogs and websites are upstanding, they will acknowledge your web page with a one-way link to your articles, news, stories. Getting more links from these different quality websites is one of the best ways you can get to the top of the Organic SERPs. Sometimes, when you post some articles or news that is timely on your media web portal, you tend to get a lot of links from other sites. This helps in attaining a better Trust Rank & Domain Rank wrt the Page Rank algorithm of the Google Search indexing.

* Quick indexing of your articles

This is one of the advantages of being included in the Google News listing. When you write quality articles, Google does not just put it in their News index quickly; they also include it in the main Google index also. You can imagine the advantages you can have if  your news article ends up being listed as the number one website in the main Google index.

* Multiplier visibility by articles getting shown on Chrome User Default Pages

With Chrome, Opera and many other browsers now displaying fresh content specific to user behaviour on their default home pages especially on the mobile devices, this content is sourced from the Google News and other News aggregator news platforms. For the top ranked articles in Google News for a particular section or category like Business, Technology, Current Affairs, Finance etc., these are shown in a snippet format to all the millions of Browser users by default. This can lead to multiplier effect on visibility, click and web traffic for the media portals from the news articles carried in Google News.

In a nutshell, being included in the Google News listing comes with a lot of benefits. Though it may be tough to get in, if you can be included in the Google News listing, you can be sure it will be of great advantage to you. If you are in it already, you are lucky; now you know the benefits. So, just keep enjoying the benefits of being in the Google News listings.

The bottom line? If you’re not yet visible on Google News,  you are missing out on valuable opportunities to attract, convert, close and delight new users every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Amazon, Bing, Google News, Apple News, Voice Assistants & App Stores.

We are a 15 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

 

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ASO. App Store Optimization, Google Play Store SEO,

App Store Optimization – A Crucial Slice of Mobile App Marketing

There are over 6 million mobile apps in the major app marketplaces of Google Play & Apple iOs Store with more country specific Apps getting launched daily. Hence, getting your app discovered is one of the foremost challenges facing mobile app publishers today. A recent Study by Appentitive shows that most Apps are discovered through Search on an App marketplace during general browsing.

 

What is ASO or App Store Optimization?

“ASO is the process of optimizing mobile apps to organically rank in top positions in an app store’s/marketplaces Search results or Category results.” The higher your app ranks in an app store’s search results, the more visible it is to potential customers. That increased visibility tends to translate into more download of your app in the App marketplace or leads to higher traffic to your app’s page in the App store/marketplace.

The goal of ASO is to drive more traffic to your app’s page in the app store, so searchers can be guided to knowing more information like app description, app ratings, app user reviews etc. which will lead them to downloading your mobile app for use.

ASO relies on some similar SEO activities like Researching Keywords, using the keywords and other app info intelligently along with user related aspects like ratings, reviews, page links, app content optimization and

Why is ASO important?

According to Forrester, 63% of apps are discovered through app store searches. This makes Search, in the app store, the most used method for discovering and downloading new apps.

What are the mechanics of ASO?

Let’s start by breaking down the various components that can affect your ASO:

Main Factors:

1. App related

2. App Marketplace related

3. External to App & App Stores related

Their prime factors are as follows :

1. App Related Factors :

* Title – It is a crucial line of text which provides a quick snapshot to the Searcher about the App and it’s functionality to the Searcher. It must be expertly written with good research into thee likely key phrases important to the app domain.

 * Keywords – Most of the App Stores/Marketplaces follow the keywords variables to categorize and sort the Apps available with them. This categorization into categories like finance, art, business etc. and user centric ones like “newly launched, most popular ones, best free apps, most downloaded apps’ etc….is done wrt the keyphrases and keywords factors with some linking to  other App factors. A SEO expertise is required to research and apply the keywords for best ranking of the Apps.

 2.   App Marketplace related Factors :

* Total # of Downloads– Your number of App downloads are extremely important to ASO, but as said the more the App is seen, the more it is likely to be downloaded by users.

* Ratings and Reviews – Also important to ASO as these bring in the quality and user liking of the App wrt content, user interface, app experience, App speed etc. This is similar to CTR, Bounce Rate & Page Speed factor for usual SEO Search.

 3. External to App & App Stores :

* External links to App Pages

* Links to apps content pages

* Links to Apps Brand Page

* Social Media optimizations

* Digital PR to maintain App updates

* App technology

Benefits of ASO :

Most Mobile Marketing Researchers and Experts have brought forth the benefits of ASO.
Ian Sefferman, the CEO of MobileDevHQ, says :

“ASO is having dramatic effects on our client apps. For those who put the time in to understand, iterate, and test, we’ve seen many apps increase their downloads by a factor of 2x-10x, and an increase of revenue by a similar, or bigger, rate due to the increase in engagement of users earned by ASO. ASO is not a simple process, and you might not see the impact overnight, but if you’re willing to invest in it, the outcome can be incredibly worthwhile.”

So ASO helps in promoting Apps, popularizing them, putting them on users mobiles and keeping them visible against new apps.

How Long Does ASO need to be done?

ASO is a process that needs to be monitored and constantly tweaked over a period of time. Your optimal set of keywords rarely is the set that you first opt to put in the app store.

Today, Developers often pick keywords and write descriptions at the last second during an app’s submission process thus leaving most apps hidden as no optimization is undertaken and the likelihood of discovery quite low.

An Experts inputs to the ASP process helps in researching the proper title, keywords and description to the App pages as well as promote it organically on App Stores/Marketplaces.

More and more Apps are published every day, and the constant stream of new ratings, reviews, and downloads for them can affect your search rankings if your Apps pages on the App Stores / Marketplaces are not optimized for rankings. 

Hence ASO is an ongoing process than a One-Off activity and it’s benefits to App Publishers are multifold in promoting the App organically to it’s users.