A New Visual Look for Google Search Results Pages (SERPS) for Mobiles

Google SERPS for the Mobile Pages have a new look for their listings. They have introduced websites favicon & branding for the listings for the Mobile Search Engine Results Pages.

With this new design, a website’s branding can be front and center, helping you better understand where the information is coming from and what pages have what you’re looking for.

The name of the website and its icon appear at the top of the results card to help anchor each result, so you can more easily scan the page of results and decide what to explore next.

 

 

Google SEO, SEO, Google SEO Agency, Google SEO Updates, Google SERPs

 

For Brand Owners & WebMasters, this new page update for the Mobile Searches is a tremendous opportunity to build up more credibility for their brands & web presence.

As we are already aware of the viewing window available to the first 3 – 5 listings for Mobile SERP pages & a very short attention span of the mobile user, this step brings out a good opportunity to Brand Owners & WebMasters.

Not only does this visual refresh of the SERP enable Google to attract better CTRs, it is also a good opportunity for Brands & Marketers to get visible to the Searcher positively & build up a higher OTS (an offline media term) in today’s highly crowded digital medium.

This new visual look will also ensure that the appropriate number of clicks go to the primary brand listing of the Brand rather than to the name sake lookalikes or brand name spin-offs abounding in the world wide web.

So Brands & Webmasters must doorbell their SEO agencies as soon as possible to enable reaping in of the clicks, traffic & credibility aspects from this update to their Brand portals & websites.

 

 

 

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Google launches new visual features of 3D & AR results in Search Engine Results (Enhanced SEO)

Google recently announced that it is introducing a new 3D / Augmented Reality technology for its search engine that will allow customers to see 3D renderings of a number of visual product results.

Users will also be able to place these into the real world through their phone cameras, using AR.

According to the tech conglomerate, brand partners from the world of fashion, tech, mobile phones, automobile and more, will be making their products available for the search enhancements results.

The new feature was announced at Google’s developer conference recently alongside a flurry of other developments such as extended privacy, new smart speaker features and more.

In the demo shown by Google,  A customer searching for a pair of New Balance shoes, for instance, will come across a visual search result that has the option of a “view in 3D” button. When tapped this will transform the image into a three-dimensional rendering that can be moved by swiping on the phone screen.

Another tap on a “view in your space” button pulls up the user’s phone camera and drops the sneaker into their immediate environment using AR technology. The user can then move closer to the sneaker and see it from different angles by walking around it and visualizing the product in greater detail for it’s features.

With the new launch, Google makes it easier for retailers to tap into AR technology by offering the service directly through its search engine, with no additional development beyond the 3D rendering needed by the brand itself.

 

The Blog Post from Google Updates website mentions

” Helpful new visual features in Search and Lens

Sometimes, the easiest way to wrap your head around new information is to see it. Today at I/O, we announced features in Google Search and Google Lens that use the camera, computer vision and augmented reality (AR) to overlay information and content onto your physical surroundings — to help you get things done throughout your day.

AR in Google Search

With new AR features in Search rolling out later this month, you can view and interact with 3D objects right from Search and place them directly into your own space, giving you a sense of scale and detail. For example, it’s one thing to read that a great white shark can be 18 feet long. It’s another to see it up close in relation to the things around you. So when you search for select animals, you’ll get an option right in the Knowledge Panel to view them in 3D and AR.

ar-search-shark.gif

Bring the great white shark from Search to your own surroundings.

We’re also working with partners like NASA, New Balance, Samsung, Target, Visible Body, Volvo, Wayfair and more to surface their own content in Search. So whether you’re studying human anatomy in school or shopping for a pair of sneakers, you’ll be able to interact with 3D models and put them into the real world, right from Search.

ar-search-visible-body.gif

Search for “muscle flexion” and see an animated model from Visible Body.”


Why SEO of News Articles in Google News Search Results is important for Media & Publisher Portals?

Announcement from the Annual Google IO Conference May 2019.

Google is planning to enhance its search results for breaking news and podcast queries.

These changes were announced at Google’s IO conference this past week by CEO Sundar Pichai, who discussed his company’s larger goal of building a more helpful Google for all users.

Changes that are coming in the near future to provide better answers to searchers center around enabling more comprehensive news coverage in search and making it easier to find podcasts covering topics you’re passionate about.

Full Coverage News Coming to Search

“Full Coverage” is a Google News feature launched last year that allows users to get a high-level overview of breaking news events being covered by multiple outlets.

The feature uses machine learning to identify different parts of a story and compiles them into a tappable format to provide users a holistic picture of how a story is being covered by different trusted news sources.

This feature used to only exist in Google News, but it will soon appear in search results for breaking news events.

Google has two goals with this effort; One, of course, is to provide faster answers for people who would just like to get a general overview of a story. The other initiative is to hopefully cut down on the spread of misinformation by providing easy access to credible news sources.

Additionally, for publishing companies, it’s a great way to gain increased exposure of their breaking news coverage.

Podcasts to be Indexed in Search

Earlier this year, Google began automatically transcribing podcasts to allow users to search for specific topics in Google Podcast.

Now, they’ll soon be moving this feature over to search results.

When you find a podcast that matches your query, you can either listen directly in search results, or save it to your phone or smart speaker to access later.

As podcasts continue to grow in popularity, it makes sense that Google would allow you to search for them, in the same way you would blog topics — not just by title, but by what keywords are in the content.

So with news articles getting listed in SERPs for over 6.5 billion Search queries every day on Google, it would boost the eye balls on Google News articles tremendously.

 The new Google News is now available in 127 countries and 65 languages. But building a news experience for everyone isn’t just about the languages offered, publishers highlighted, or topics shown. Google also want to make sure Google News works regardless of the phone or cellular service you have. If you go underground on a train and you lose service or you’re somewhere without a strong signal, Google News should still just work.

Google News offers four more core features that meet the needs of users who are using a lighter connection, including those with Android (Go Edition) phones:

  1. When applicable, videos in the app will open in YouTube Go, ensuring that it’s delivered in a lightweight yet clear format. Videos won’t auto-play, saving precious data.
  2. Newscasts (previews of a story) will adapt to become more text-focused, saving you data.
  3. Images are compressed and can be fully loaded with just a tap. Videos and gifs will also not auto-play. Plus, less data will be cached and saved on your device.
  4. Many articles can be saved for consuming in offline mode, easily downloaded over Wi-Fi for reading later.

And all of these features will turn on automatically—no need to toggle on a setting or make sure user is in the right mode.

The Importance of Being in Google News Listings for a Brand.

The below picture depicts the standout features of the news articles content which Google Search displays on it’s SERPs at prime locations like top of the SERP or in first view window where the searcher engagement is maximum.

This listing is more enhanced than the regular SERP listings with the article image and a larger snippet description in the SERP listing.  It is also prominently placed in the SERPs in locations with a highest probability of clicks.

What Are the Benefits of Being in Google News Listing
Being in the Google News listing is a good idea.

The Benefits of being in the Google News listing.

If your website is in the Google News listing, it signifies that you are either running a credible and informative web page. Google is quite particular about the news sites and media articles that they allow to sign up for inclusion in the Google News. Various details and verification checks are carried out by the Google News Publishing Center teams to ensure the accreditation and genuinity of the News Publisher and it’s editorial inputs.  Hence Users believe that news articles carried out in the Google News app and web section are from a credible Media Publisher Brand.

* You get more traffic on Google News

This is a No-Brainer to all. We all know that Google News is a well-known news aggregator app and web tool that is used by most individuals. With this, you can be sure that your news portal being included in the Google News listing will lead to a bigger traffic on your web page. With regular upgrades to the News App and Web tool, Google has ensured that the Online user / Searcher gets the most qualitative and fresh news to it’s users in a friendly user experience format.

* Increases your web page authenticity

Being included in the Google News listing also leads to a great increase in the authenticity of your web page and news articles. In the times of “Fake News” flooding Social Media and Sharing Platforms, a whole lot of internet users believe that the web pages that are included in the Google News listing are authentic. This simply gives your news portal a bigger advantage and makes people feel that your news publishing media brand and business is a genuine Media channel for News and Information.

* Increases in your web page authority status

 

If you are in the Google News listing, users all over the world will view your web page as an authority web page. More users will link to your site, and more users will bookmark your media news channel and are likely to check back every day. Also, Google and other Search Engines will recompense your page articles in the SERPs.

* You get more back links

A lot of blogs, websites, and so on mostly scout through Google News to come up with various ideas for branching off new follow up stories and articles. If the blogs and websites are upstanding, they will acknowledge your web page with a one-way link to your articles, news, stories. Getting more links from these different quality websites is one of the best ways you can get to the top of the Organic SERPs. Sometimes, when you post some articles or news that is timely on your media web portal, you tend to get a lot of links from other sites. This helps in attaining a better Trust Rank & Domain Rank wrt the Page Rank algorithm of the Google Search indexing.

* Quick indexing of your articles

This is one of the advantages of being included in the Google News listing. When you write quality articles, Google does not just put it in their News index quickly; they also include it in the main Google index also. You can imagine the advantages you can have if  your news article ends up being listed as the number one website in the main Google index.

* Multiplier visibility by articles getting shown on Chrome User Default Pages

With Chrome, Opera and many other browsers now displaying fresh content specific to user behaviour on their default home pages especially on the mobile devices, this content is sourced from the Google News and other News aggregator news platforms. For the top ranked articles in Google News for a particular section or category like Business, Technology, Current Affairs, Finance etc., these are shown in a snippet format to all the millions of Browser users by default. This can lead to multiplier effect on visibility, click and web traffic for the media portals from the news articles carried in Google News.

In a nutshell, being included in the Google News listing comes with a lot of benefits. Though it may be tough to get in, if you can be included in the Google News listing, you can be sure it will be of great advantage to you. If you are in it already, you are lucky; now you know the benefits. So, just keep enjoying the benefits of being in the Google News listings.

The bottom line? If you’re not yet visible on Google News,  you are missing out on valuable opportunities to attract, convert, close and delight new users every single day.

We Are HERE to HELP.

MindStar NetCorp Pvt. Ltd. is the organic SEO service that helps brands to win more consumers & conversions by getting them found FIRST in Google Search, Youtube, Amazon, Bing, Google News, Apple News, Voice Assistants & App Stores.

We are a 15 years old Google  SEO+SEM Marketing & eCommerce Consulting firm in located Mumbai, India.

Purely Organic, Proven Expertise, Performance-centric  Team

When you choose MindStar NetCorp Pvt. Ltd, you can be sure of three things :

  • We’ll use only 100% Pure White Hat organic SEO techniques.
  • You’ll get Proven Expertise (Search Engine Ninjas) managing your campaign.
  • And, those Ninjas will be focused on achieving Top Ranking Performance goals.

 

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eCommerce Product SEO Optimization for Amazon, Google Shopping

According to a recent Digital Study, SEARCH directs 58% of traffic to e-tailer sites. 

How people discover content on e-tailer sites

Three main mechanisms allow users to go from one page to the next.

  • On-site search: the search bar that 99% of sites have for searching product items.
  • The recommendation modules such that often are at the bottom of product pages (“people who looked at this product have also considered these products”)
  • Category browsing: some people still use only their mouse to drill down from categories into subcategories until they find what they need.

Putting an exact figure on the respective share of each three of these mechanisms is extremely difficult. Of course, the split varies tremendously between sites, as they will all put different levels on emphasis on different types of navigation.

Jumpshot has made some measurements for Amazon.com specifically and found out that 90% of product page views came from on-site searches.

 

Whether it’s on-site search, recommendation engine or category browsing, it all comes down to lists of products. Each site has a different method to come up with these lists, but whatever they are, it always comes down to rules in a search algorithm.

E-Commerce search algorithms

Search algorithms are mathematical formulas that create an ordered list of results for each search terms (or search tokens) that they receive. Each search algorithm is defined by the factors that it takes into account to pick and rank the results.  If we can understand which settings an algorithm is looking at, then we can figure out some tactics to improve the ranking of our products.

Algorithms come in all sorts of shapes and colors. An efficient way to look at them is to split them into three groups:

  • Text-based algorithms: they rely only on text resemblance between the search terms and product page texts.
  • Business-based algorithms: they add a layer of business intelligence to rank products based on the expected business outcome.
  • User-based algorithms: they rank results based on known user parameters and inferred preference.

 

Text-based algorithms

Creating and optimizing computer programs to recognize matching strings of text in large databases in a mathematical field of its own. We do not need to delve into such details though. What text-based algorithms do, as far as e-commerce is concerned, is surface product pages that include the inputted text. They feature different levels of advancement:

  • some will only find exact matches, while others support typos, plurals or the same words in any order,
  • some just look up the words in the product titles, while others index the descriptions, specs, categories, etc.

Business-based algorithms

These algorithms introduce some layers of intelligence in the way that they rank the results. They pick results to display to the customers based on some business factors.

As an e-tailer, your goal is to make sure that as many searches as possible result in a sale. The way to do that is to display relevant products, that sell better than others. It means that your algorithm will usually select all relevant results, then rank them. The algorithm is “fed” some additional variables to come up with a score. These may include:

  • Sales velocity
  • Average review score
  • Number of pictures on the product page
  • Average search result CTR (how often is this product clicked on when displayed)
  • Current stock status (show out-of-stock products last)

Advanced business-based search algorithms like Amazon’s factor in dozens of variables into search rankings.

User-based algorithms

These are the algorithms that are capable of tailoring search results based on what they know from the customer. A straightforward example might be:

  • a shopper searches for “shoes” on an apparel site,
  • the shopper only clicks on male shoes in the search results,
  • the shopper then searches for “trousers,”
  • the algorithm displays all male trousers at the top of the results.

In that case, the algorithm figured that the shopper was probably more interested in male clothes. It uses this knowledge to increase the relevance of results for this shopper. Other user-based mechanisms may include segmenting based on browsing behaviors, the device used, past purchases, etc.

And “Win Google to Win Online” is the underlying trend for Brands & eTailers online.

More than two thirds of e-commerce website traffic comes from Google. With 43% coming from Google Organic and 26% coming from Google AdWords.

And multiple Results Pages options for Google Products, Google (Youtube) Videos, Google Search, Google News, Google Images, Google Markup Results, Google Suggest, Google Local and Google Maps tabs on the Google Search Bar, Google Website & Chrome Browser etc. have made it easier for Users to research on Brands, Products, Offers and Product Reviews.

Google Organic Results, Amazon Search Results, Youtube Reviews Videos etc. have made an unmissable “Last-Click Attribution” to eCommerce Pages.  Many studies in the domain have shown that Google SEO Organic Results attribute maximum persuasion to the Email Campaigns, Display Campaigns, Paid Ad Campaigns, Brand Campaigns, Television, OOH, Print Ads etc. and so